When I visited Copenhagen last month we walked by the new ARKET location several times. Unfortunately the new store wasn’t opened yet otherwise I for sure would have paid a visit. For now I will put on my list for the next time.
ARKET is part of the H&M group and after the London flagship store, Copenhagen now offers the second store space, located in one of Copenhagen’s historical townhouses and previously home to the Royal Danish Mail. The space is created with an all-grey palette and fixtures inspired by historical archives.
ARKET is a modern-day market, offering essential products for men, women, children and a homeware department - all composed of ARKET’s own products alongside a selection of the best examples from other brands. The stores also include a café where location permits. The café is based on the New Nordic Kitchen and its vision of quality ingredients and healthy living. ARKET has worked closely with producers to select and develop materials and techniques that enable the brand to offer customers high quality and long-lasting products at an affordable price.
ARKET means ‘sheet of paper’ in Swedish. ‘It both relates to our origin in the Nordic tradition of functional, long-lasting design and symbolises the blank sheet, the sense of optimism and possibility we felt creating this new brand,’ says Ulrika Bernhardtz, Creative Director.
Ulrika Bernhardtz also has been responsible for store design at other H&M group companies &Other Stories and COS. The main idea behind the ARKET store design was expressing Arket’s identity, while creating a “breathing space” for customers to shop at their leisure.
- Jantine -