Japanese fragances that color your day - HIBI
As we mentioned in our previous posts, we love this exciting time of the year. The new collections have been presented and we are really inspired by the beautiful images from the catalogs. To gain even more inspiration we recently have visited the Showup event near Amsterdam with our team and it was such fun!
Showup is a trade fair for home accessories and gift items where you can find all the novelties of the leading brands but also admire new brands or the work of young talents. the fair is twice a year and it’s so special because there´s always a brand or new product to discover
This time we were attracted immediately by the very good looking packaging of hibi incense match sticks by Kobe Matches. The brand name hibi means ‘day to day’, or daily, in Japanese. It was given with the hope that you would keep it around you every day and freely enjoy its fragrance, matching each day’s mood or occasion. The logo’s design combines two of the Chinese character ‘日’ (day) set next to each other.
It all started with the encounter of two traditional industries, ‘Designing a way to enjoy fragrance‘ . The incense of Awaji Island and the matches of Harima: These two traditional industries of Hyogo Prefecture first encountered each other in 2011. The collaboration started with the idea of an incense that could be lit like striking a match and was followed by 3 years of trial and error., An aromatic product with properties of strength and fragrance was developed, which did not break even when struck like a match. Selecting fragrance suitable to the brand of the world view.
The names of products and packaging were developed to convey the sensibility of today’s Japan. All those things were ‘designs’ to create a new way of enjoying fragrance - 10 minutes aroma -. This week I’ve tried and enjoyed the matches in a little giftbox of Japanese fragrance series with Japanese Cypress, Sandalwood and Cinnamon and it smelled amazing… It definitely invited me to try the other fragances! - Elvera -
‘Connecting Japan and the World through the spirit of the enjoyment of Fragrance’
To enrich your life through this collaboration of the culture of Japanese craftsmanship, to make hibi synonymous with incense, familiar at home and abroad, And to also give pride and a dream to those people involved in traditional industry: This is our wish/hope - Hibi -