ATRIO by Grohe
With our latest visit to Copenhagen in my mind I still also want to share some things from my visit to Milan too. While staying here we visited the showroom and installation from GROHE, provider of sanitary fittings, for the introduction of the newest contemporary SPA line - ATRIO. GROHE has updated its entire ATRIO range to create a series of 200 new products.
When entering the showroom we were invited into a black experience cube where we were treated on a very special water installation creating a multimedia experience showing the abstract story of the new ATRIO collection. The installation created a very impressive entering and I was intrigued by the way all the effects were combined to create an inspiring story about this collection. You can see an impression of the installation below.
With Atrio, GROHE relaunches the icon of elegance and precision and establishes a "piece of art" in the bathroom. The faucet's slim body has been reduced to its essentials, with the characteristic cross handles giving it an extravagant look. The timeless design of the new Atrio collection blends harmoniously into any individual bathroom style.
The revised design of the Atrio collection features not only elegant aesthetics, but also precise technology. In total, the new Atrio series includes more than 35 products in an unified design, available in the two GROHE SPA colours SuperSteel and Brushed Hard Graphite as well as in Chrome.
"Great, lasting design is about clarity of vision and refinement of aesthetics, paring away all the superfluous elements. Using these principles the new GROHE ATRIO has been created as an icon of elegance and precision."
- Michael Seum Vice President Design GROHE -
Besides this relaunch and the amazing installation we also visited the other part of the showroom where the GROHE collection was presented in bathroom settings to create the best experience possible. Thank you Grohe for the opportunity to learn more about your designs and showing us around in the perfect setting of your Milan showroom.
- Jantine -
This post is written in collaboration with GROHE.
All images by April and May