Minimalist and Rustic - news from H&M


Despite all the well-known problems,  Instagram remains one of the most inspiring platforms for me. I can spend hours admiring beautiful images or discovering new brands and enjoy the creative ideas that come along. 

Yesterday I saw the preview images of the launch of the new H&M home collection created by wonderful team Lotta Agaton (styling), Therese Sennerholt (art direction) and Pia Ulin (photography) and besides their amazing stylingwork, I was attracted immediately by the stunning new lamps and the minimalist looking furniture with their straight lines and geometric shapes. It was so nice to hear more about the launch of this new collection!

H&M home extends their range and launches a modern collection of furniture and lamps.  Small tables, shelves, pallets, seat cushions, mirrors, ceiling lamps and table lamps in different styles and materials are among the news. The new collection is designed by H&M home's design team and the autumn collection comes in two main styles. The one modern and minimalist. The other more glamorous, yet rustic, with soft, organic shapes and natural materials. The used materials are metal, marble, rattan and wood and the color range is from black and beige to brass and silver with elements of emerald green, pink and gray.

The collection will be launched online at in July and will also be available in the three new concept stores that open in autumn in Stockholm and Malmö. With a new shop interior, an expanded product range and even more personalized service, customers will be offered a inspiring interior destination and experience because the stores present the latest products and trends from H&M home for the different rooms of the home. I've got my eye on the black lamps and would love to admire the whole new collection... Can't wait to see it online!

- Elvera - 


Images via Therese Sennerholt with thanks!